Note that you'll need to do this separately for each browser you use for the biggest impact, you should opt out of all the other platforms as well. You'll notice Facebook advertising targeting is on the list of entries-tick the Opt Out box to do just that. More broadly, you can stop some of the web activity being used to target you with ads by visiting the YourAdChoices site run by the Digital Advertising Alliance. If that data can be added to a Facebook profile so much the better for Facebook, but the social network can still use in general terms to analyze aggregated user behavior. Site owners are able to build up a profile of who is visiting their pages, and Facebook collects even more data about what people are shopping for and looking at on the web. A vast number of third parties are using Facebook's advertising and tracking technologies, which means it isn't just Facebook you need to worry about. Tracking tools like the Facebook Pixel enable websites and online retailers to get information about their visitors, including whether they come back. This off-Facebook activity is also monitored whether or not you have a Facebook account. If you're shopping for shoes on a third-party retail site, you won't suddenly see ads for them all over your News Feed. It also still doesn't affect how much data Facebook actually collects, it just breaks the association between what you do on Facebook and off it. It's a more comprehensive solution, but still not widely available. This activity has attracted enough bad press that Facebook announced a tool in August called "Off-Facebook Activity" that will disconnect this data from what you actually do on Facebook. It has partnerships with a whole host of marketing firms and ad networks so that activities on other sites-including but not limited to logging into a third-party service with your Facebook account-can be combined with your Facebook profile. If you're happily married, you might suddenly start seeing ads for dating sites, but Facebook itself will still know your relationship status.įacebook's reach also goes way beyond Facebook itself. They just stop advertisers from specifically targeting you using that data. If you don't want this to happen, switch the setting from Allowed to Not allowed.īear in mind that these settings don't reduce the number of advertisements you see on Facebook, nor do they delete the data that Facebook has amassed on you. Here you can control whether Facebook can use data from its marketing partners-and there are an awful lot of them-to put more relevant advertising in front of you. Open up Ad settings to make even more changes. The social network behemoth says it uses your data to show relevant ads and keep you safe if someone signs into your account from a country you're not usually in, for instance, Facebook can flag the activity as suspicious. How hard you want to pull back depends to a certain extent on how much you trust Facebook. Fortunately, there are numerous ways to limit the volume of data that it logs. But Facebook has ways of keeping tabs on people who aren't even signed up for the service. Some of this comes with the territory of using Facebook: If you want to take advantage of its features, then you have to give up a certain amount of information about yourself. Facebook's tentacles stretch out across other websites and services, into the various apps you're using on your phone, and to the places you physically visit in the real world-especially if you decide to check in on Facebook while you're there. It won't come as much of a surprise that Facebook tracks you on its platform-that's why it can resurface your birthday photos from five years ago-but you might not yet realize the scope and the depth of its tracking all across the internet.
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